01
ROMI by channel
Return on Marketing Investment — precise calculation of ROI for each channel across the full sales cycle.
Power BI Ready-to-Use Solution
End-to-End Analytics
From the first click to repeat purchase — a complete view of your business
A comprehensive analytics system that consolidates data from all marketing channels, CRM, and ERP into a single dashboard. Gain full visibility into the real performance of every dollar invested in marketing.
What is End-to-End Analytics
See the full customer journey
End-to-End Analytics is an approach that allows you to track the performance of every marketing channel — from the first interaction with your brand to the purchase and repeat transactions. Power BI consolidates all data into a unified model.
- Single source of truth All your data in one place — no more fragmented Excel spreadsheets
- Attribution & ROMI per channel Identify which channels actually drive revenue — not just clicks
- Automated data refresh Dashboards update in real time or on schedule
- AI insights & anomaly detection Power BI automatically detects deviations and generates forecasts
Data Sources
All your channels in one place
We integrate any data sources — from advertising platforms to ERP systems and custom databases.
Out of the box
Google Ads
Campaigns, keywords, conversions, cost per lead
CRM / Dynamics 365
Leads, deals, customers, sales pipeline
Google Analytics 4
Traffic, behavior, conversion paths
Additional integrations
ERP / SAP
Sales, inventory, finance, cost structure
SEO / Organic
Search Console, rankings, organic traffic
Email Marketing
Opens, clicks, campaign conversions
E-commerce
Orders, cart, returns, LTV
Key Metrics
What you get in your dashboard
All critical marketing and sales performance metrics in one place.
02
CPA & CPL
Customer and lead acquisition cost per source — from ad click to closed deal.
03
Sales funnel analysis
From first touch to closed deal — identify where and why prospects drop off.
04
Cohort analysis & LTV
Customer lifetime value by acquisition channel. Understand which campaigns bring the most valuable customers.
05
Attribution modeling
Value distribution across touchpoints — first click, last click, linear, and data-driven attribution.
06
Forecasting & trends
AI-powered forecasts for sales and marketing spend based on historical data and seasonality.
How it works
Five steps to end-to-end analytics
From data integration to actionable insights — a fully automated process.
1
Data source integration
We connect ad platforms, CRM, ERP, and web analytics using ready-made connectors.
2
Data unification
We consolidate all data into a single model — eliminating duplicates and inconsistencies across sources.
3
Attribution modeling
We configure an attribution model tailored to your business cycle and customer journey.
4
Dashboards & reporting
We build interactive dashboards for every level — from marketing teams to executive leadership.
5
Training & support
We train your team and provide ongoing support to continuously improve your analytics system.
Client Results
Real numbers — real impact
Real-world cases of end-to-end analytics implementation across industries.
🛒 E-commerce
Ad budget optimization
We identified that 40% of the budget was spent on channels with negative ROMI. Reallocation increased revenue without increasing costs.
+47%
ROMI growth after budget reallocation
🏭 B2B / Manufacturing
End-to-end analytics from lead to deal
We connected Google Ads, landing pages, and CRM data. For the first time, the client saw the real customer acquisition cost per channel.
3.2x
reduction in CPA by eliminating inefficient channels
🏪 Distribution
Automated management reporting
Replaced 12 manual Excel reports with a single automated dashboard. The marketing team saved 30 hours per month.
30 hrs
saved monthly — more time for strategy instead of manual reporting
Why Progresia
Your partner in data-driven marketing
We don’t just build dashboards — we help you establish a data-driven culture.
Certified Microsoft Partner
Official expertise in Power BI and Power Platform ensures the quality of every project.
Ready-to-use solution
Pre-built connectors and templates — your first working dashboard in just 2 weeks.
100+ data connectors
Google, Meta, TikTok, Dynamics 365, SAP, 1C, GA4, and any API — fully integrated.
Custom attribution models
Tailored attribution models aligned with your actual sales cycle.
Team enablement
Your marketing team learns to analyze data and make decisions independently.
Security & RLS
Row-level security ensures each user sees only their data. Encryption and GDPR compliance included.
FAQ
Frequently asked questions
What is end-to-end analytics and how is it different from standard reports? +
End-to-end analytics tracks the entire customer journey — from the first ad click to purchase and repeat transactions. Unlike fragmented reports, it shows the actual contribution of each marketing channel to revenue, not just clicks or impressions.
How long does implementation take? +
A basic ready-to-use solution with initial dashboards takes 2–3 weeks. Full customization with attribution modeling and team training typically takes 4–8 weeks. A detailed timeline is defined after analyzing your systems.
Can you integrate custom or non-standard data sources? +
Yes. Power BI supports 100+ native connectors. If your system has an API or export capability, we can integrate it. We also have proven solutions for 1C, SAP, and custom ERP systems.
Which attribution model should we use? +
It depends on your sales cycle. For e-commerce, last-click or data-driven models are common. For longer B2B cycles, linear or U-shaped models work better. We analyze your business and recommend the optimal approach.
Do we need a technical team to use the dashboards? +
No. Dashboards are designed for marketers and managers without a technical background. We provide training and documentation, and all data updates are fully automated.
What Power BI licenses are required? +
Most solutions require Power BI Pro (around $10/user/month). Power BI Premium is recommended for larger teams or advanced AI capabilities. We help you choose the optimal licensing setup.
📊
Ready to launch
end-to-end analytics?
Leave your contact details — our expert will reach out within 2 hours for a free consultation and demo.
✓ Free consultation · ✓ Mon–Fri 9:00–18:00
Stop guessing — start knowing
Every day without end-to-end analytics is budget spent blindly.