Key aspects of CRM implementation in the company
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Microsoft Dynamics 365 Marketing
Microsoft Dynamics 365 for Marketing
Microsoft Dynamics 365 for Marketing it is an application for automating the marketing processes of companies. The application is easy to use, works great with Dynamics 365 Sales and has built-in business analytics. Dynamics 365 Marketing gives your marketers the tools to manage your entire marketing strategy.
So, lead generation and scoring tools will help your employees identify potential customers, start, and develop business relationships with them. Easy-to-use tools help you quickly create dynamics marketing content and create automated customer interaction cycles.
Integrated solution for marketing tasks will help you to save time, to interact with significant number of potential customers, to maintain communication with less efforts. And at the same time, always be aware of events, deliver messages at the most appropriate time, and analyze the performance and marketing return on investment
Важливо
Щоб забезпечити максимальну цінність для користувачів і надати їм максимально персоналізований досвід з 1 вересня 2023 року компанія Майкрософт об’єднала та перейменувала Dynamics 365 Marketing та Dynamics 365 Customer Insights. Dynamics 365 Marketing тепер називається Dynamics 365 Customer Insights "Подорожі".
Нова Dynamics 365 Customer Insights об’єднує окремі Dynamics 365 Customer Insights програми та програми Dynamics 365 Marketing в єдину систему. Нова комбінована пропозиція спрощує ліцензування, щоб клієнтам було простіше купувати та використовувати програми в міру зростання їхнього бізнесу.
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The possibilities of using Microsoft Dynamics 365 Marketing
Interactive cycles of interaction
Creating a customer interaction cycle gives you a clear idea of how the customer moves from learning about your business to more detailed knowledge of the product or service, assess the customer’s potential and turn him into a buyer
Smart mailing lists
Create graphical email messages and online content to support marketing initiatives. Customizable email templates that meet legal and delivery requirements enhance your digital voice
Teamwork
Enhance the secure exchange of information between the divisions of the company. Connect sales and marketing processes to automate follow-up actions and track the progress of each potential customer
Online, offline events
Organize and store all information about the carry out of events. Combine data about the locations, logistics, ticket sales, sessions, speakers, sponsors and much more in one place so that your entire team can coordinate their work while working on them
Profitability analysis
Analyze the marketing profitability of investments. Use dashboards and reports to track the effectiveness of your marketing initiatives, as well as to identify your best sources of potential customers and marketing activities
Priority Lead Generation
Prioritize potential customers for more quantity of wins. Guide the most promising potential customers to sales when they reach an agreed level of readiness for it
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Microsoft Dynamics 365 Marketing advantages
Automation of companies and workflow
This tool from Microsoft helps you better understand your workflow and trigger points so you can create a more personalized experience for the buyer
Using LinkedIn business prospects
Effectively customize targeting and communicate with LinkedIn by importing contacts from potential customers directly into Dynamics 365
Comprehensive marketing solution
Dynamics 365 Marketing includes a set of applications and solutions selected to support marketing departments and sales department coordination. This includes applications: basic marketing, event management, online survey and analysis of the results in Dynamics 365 Customer Voice, using various features of the Power Platform
Adaptive application with unified interface
Dynamics 365 works on various platforms with support for adaptive interface. There is no need to install a special client on each device or switch to another site depending on the device you are using
We chose Misrosoft Dynamics 365 based on the platform's capabilities to solve our current tasks, but not limited to them. We started with sales automation and plan to expand the system with new modules, respectively, to automate other processes within our company
When choosing a solution, we were extremely interested in such indicators as the modernity and flexibility of the platform, openness to integration, scalability and quick launch of the system. The adaptation of our specialists to work in Dynamics 365 Sales and to the functionality of the system was quite easy, the solution turned out to be quite ergonomic and convenient for end users.
With the implementation of Dynamics 365, interaction with customers has been greatly simplified: we respond to their requests much faster and more efficiently, which helps maintain a high level of service and constantly increase customer satisfaction with our company.
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