One of the most effective tools for customer retention is omnichannel communication, which allows businesses to maintain constant contact with customers and provide personalized service through various interaction channels.
A modern successful business is all about quality interaction with customers, which largely depends on the ability to communicate through various channels — social media, email, messengers, and others. Customer expectations are growing, and they want to receive quick and comprehensive responses regardless of the communication channel they use to reach out to a company.
In today’s business environment, a CRM system is not just software for storing contacts. It is a comprehensive tool for managing customer relationships, covering sales automation, marketing, support, analytics, and much more. But when it comes to choosing a CRM, companies often face the question: CRM for B2B or CRM for B2C — is there a difference, what is it, and how to choose the best solution?
Effective sales management requires a detailed data analysis to make well-informed business decisions. The Power BI analytics tool helps visualize data, identify patterns, and track key performance indicators (KPIs) that impact sales growth. Below, we examine five key metrics that Power BI helps monitor and analyze to improve business outcomes, supplemented with statistical data from reliable sources.
Total sales revenue
The modern market demands quick solutions and effective customer relationship management. Businesses are constantly looking for ways to automate sales processes, minimize manual routine work, and improve customer interactions. That’s why Microsoft introduced Copilot in Dynamics 365—an intelligent assistant that leverages artificial intelligence to optimize the work of sales teams.
How does Copilot transform sales management? Why is AI integration in CRM becoming critical for businesses? Let’s explore the key benefits and capabilities of Copilot in Dynamics 365.
Messengers have long become an important, and sometimes even one of the main, communication channels between businesses and customers. Modern companies use Telegram, WhatsApp, Viber, Facebook Messenger, and Instagram Direct for customer service, sales, and marketing campaigns. But is this communication approach truly effective?
Modern businesses continuously generate vast amounts of data. However, without proper analysis, this data remains mere numbers without significant practical value. Power BI end-to-end data analytics helps consolidate all company data from various sources, creating a comprehensive view of business processes. How can you use Power BI’s capabilities for end-to-end analytics effectively, and what benefits does it offer companies? Let's explore this together with experts from Progresia.
For small and medium-sized businesses, the ability to quickly adapt to changes and efficiently use often limited resources is particularly important, as their ability to remain competitive directly impacts their survival as businesses. A convenient and simple tool that can help companies grow and improve business processes by adopting innovative solutions without significant investments in development is the Microsoft Power Platform toolset.
When it comes to implementing integrated comprehensive solutions in a company for automating and optimizing workflows, businesses must approach this carefully and be well-prepared to plan everything correctly and avoid harming business processes. In recent years, there has been a clear trend of increasing numbers of companies, regardless of their industry, choosing Microsoft Dynamics 365. According to forecasts, by 2033, the Microsoft Dynamics 365 platform segment will occupy approximately 64.9% of the Microsoft Dynamics solutions market.
It is impossible to achieve competitive advantages for any company without two key parameters: speed and efficiency. Achieving these parameters is almost impossible without automating business processes, regardless of the scale or industry of the business. The innovative set of programs from Microsoft, integrated into a unified, complementary system — Power Platform, allows companies to streamline their business processes, automate routine tasks, and optimize processes by creating customized applications.