Electronic Content Management (ECM) Alongside CRM: Where Companies Lose Time on Approvals
The deal is closed, the client is waiting for the contract, and the document has been "in approval" for a week now — somewhere between the lawyer who replied on WhatsApp and the CFO who hasn't seen the latest version yet. No one is specifically at fault, but time keeps passing while the deal sits in the CRM with a status that no longer matches reality.