By Role | Sales

Power BI for Sales Teams

The commercial director and sales managers see the full picture in real time: revenue, pipeline, conversion, forecast, and win rate — without manual reports and weekly check-ins about where the quarter stands.

2–3 weeks to launch
8 sales KPIs on one screen
real-time updates from CRM

8 KPIs the Sales Team Tracks in One Dashboard

The commercial director should not collect Excel reports from every manager each week and manually piece together the sales picture. The Sales Dashboard brings all commercial KPIs together in real time — and flags where urgent action is needed.

01

Revenue: Actual, Plan, Dynamics

Actual revenue compared to plan for the current day, month, and quarter. Breakdown by managers, regions, and product lines. You see deviations immediately — not at the end of the month.

02

Pipeline and Forecast

Weighted pipeline accounting for the probability of closing each deal. Revenue forecast to end of month/quarter based on current pipeline and conversion. Plan shortfall risk — automatically.

03

Funnel Conversion

Conversion rate between funnel stages by manager. Where is the bottleneck: lead → qualification, qualification → proposal, proposal → closed deal? The dashboard shows this without manual analysis.

04

Average Deal Size

Average deal value by managers, products, and customer segments. 12-month trend. A growing average deal size is a sign of successful upsell and quality customer engagement.

05

Win Rate and Loss Reasons

Percentage of won deals out of total by managers and competitors. Top reasons for lost deals — without this data it's impossible to improve the sales process and team training.

06

Top Products and Services

Which products and services sell best and with what margin? What is the revenue structure by product lines? Where is the potential for increasing cross-sell and upsell in the existing client base.

07

Accounts Receivable

Current receivables broken down by aging: up to 30 days, 30–60, 60–90, and over 90 days. List of overdue invoices with responsible managers. Critical for working capital management.

08

⚠ Alert: Plan Shortfall Risk

Automatic signal if the plan execution pace is lagging behind the required rate on the current date. Separately — which managers are falling behind and how critically. You know about the risk on day 15, not day 31.

Who Gets the Most Value

Sales Dashboard — for the entire commercial team: from manager to CEO.

📊

Commercial Director

Full picture of the sales department without morning calls and Excel reports. You know who's on plan, where there's a risk of falling behind, and where management intervention is needed — before the month is over.

💼

Sales Managers

Your own dashboard: current plan execution, pipeline, and next actions. You see where a deal is stuck and which client to call today. Less administrative work — more time for selling.

🏢

CEO / Business Owner

Revenue and pipeline — two numbers you want to see every morning. The Sales Dashboard shows them immediately with a comparison to plan and forecast to end of quarter. No delays or requests to the commercial director.

What Connects to Sales Dashboard

The dashboard aggregates data from CRM, financial systems, and other sources already in use at your company.

🏢

Microsoft Dynamics 365 Sales

Deals, leads, pipeline, activities, and forecasts. Native integration with Power BI — all CRM data in real time without intermediaries. The primary source for Sales Dashboard.

💰

ERP and Accounting Systems

Actual revenue, payments, and accounts receivable from ERP. Connected to compare CRM data (forecast) and ERP data (actual) — and automatically calculate receivables.

📊

Excel and SharePoint

Sales plans, manager quotas, and targets. Connected via Power Query for automatic plan vs. actual comparison per manager.

📞

Telephony and Communications

Call-tracking, Teams, or Outlook for analyzing manager activities: number of calls, emails, and meetings. Helps understand the correlation between activity and results.

🔒

Role-based access: a manager sees their own deals, the director — the entire department. Data stays within your Microsoft infrastructure.

Implementation Four Steps to Sales Dashboard — in 2–3 Weeks Your involvement comes down to two short meetings with our analyst. We handle the rest.

1

Week 1 CRM & Source Audit We connect to the CRM and financial systems, verify data quality and fill rules. We run a KPI session with the commercial director — define 8–10 key metrics.

2

Weeks 1–2 Data Model & Funnel We build the analytical model: sales funnel, weighted pipeline, conversion by manager, receivables. Configured to your deal stages and calculation rules.

3

Week 2 Launch in Power BI Service We deploy the dashboard to the cloud, configure role-based access (manager vs. director), automatic refresh, and plan shortfall risk alerts.

4

Week 3 Team Training We run a 60-minute workshop for the commercial director and managers. We explain the metrics, navigation, and daily usage. 30 days of support — included.

Answers to Common Questions

Is Dynamics 365 Sales required to get started?
No — but the more complete the CRM, the more accurate the dashboard. If sales are tracked in Excel or another CRM — we connect directly. If Dynamics 365 is not yet implemented — we can help with both projects simultaneously.
Can manager quota plans be displayed?
Yes. We connect the plans (Excel or SharePoint) and build an actual vs. plan comparison for each manager individually. The manager sees their progress against quota, the director — the full picture.
How often is data updated from CRM?
With native connection to Dynamics 365 — every 15–30 minutes or in real time via DirectQuery. For Excel sources — when the file is updated or on a schedule (e.g., every hour during business hours).
Is there a mobile version for managers?
Yes. Power BI has a native mobile app for iOS and Android. Managers can check their pipeline and plan execution from their phone — without needing to open a laptop.
What Power BI license is required?
Power BI Pro (~$10/user/month). If Microsoft 365 is already in place — the license may be included. At the first consultation we'll determine the optimal option for your team.

Ready to Launch Your Sales Dashboard?

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✓ Free consultation · ✓ Mon–Fri 9:00–18:00

Your Sales Team Sees the Full Picture in Real Time

In 2–3 weeks the commercial director and every manager have their own dashboard: revenue vs. plan, pipeline, conversion, and receivables — without manual reports and weekly check-ins about where the quarter stands.